But wait,
printed marketing, magazines, newspaper is not still dead, some of us believe
that printed marketing works even better than online strategies, but you have
to know how to do it and where to distribute your printed pieces.
Printed Marketing Materials
If you
decide to go ahead and print some marketing goods for the promotion of your
services or business, the first thing that will come into your mind, what
should I get? While you have a full range of printed products like business
cards, club flyers, brochures, yard signs, and vinyl banners among others, it
will mostly depend on what your area, neighborhood allows you to use.
Be Careful with Banned Marketing Products
For
example, the door hangers were exploited by marketers’ years ago, many cities
noticed this activity and started to ban businesses that practiced this
activity locally. Another example is the flyers in the windshield wiper of a
car that has been completely banned from many cities, states and even
countries.
Local Newspaper like Latin Opinion
So before
you go ahead and decide what printed material to choose from, do a little
background research, ask your neighbors, sometimes, there is a local newspaper
that people reads a lot and you don’t know about it, good example for that is
Latin Opinion newspaper in Baltimore, MD that gets just where it needs to go,
restaurants, markets, hair style salon and barbershop and more. This particular
newspaper, also has a website where they publish all local printed advertisers
as well, giving a double benefit to the subscriber.
Custom Printed Marketing Goods
For this
article we want to talk about the printed postcard or club flyers and methods
of handing them out as one of the most affordable and effective ways to produce
marketing for a service or business.
Postcards
and club flyers are among most popular printed pieces available in today’s
scenery, if you have an event, you need club flyers, if you have a discount
code you want to share, you need a club flyer, the list goes on and on for the
possible uses a flyer may have.
The size
selection is very important as you don’t want to overwhelm the prospect
customer with a so big flyer that they are incapable of storing it for future
use, so take into account that 4”x6” is the standard and most popular size for
club flyers.
Design Tips for the Club Flyer
Full color
both sides looks good anytime! For the front part of the club flyer you can
include coupon codes and generic images related to your business, but never
forget to include the company name, phone and address so people can get back to
you eventually. In the back side of the postcard there is always a good idea to
add some map stuff with directions on how to get back to your business, maybe
showing a drawing of main streets and avenues.
Handing Out the Club Flyers
If you just
hire someone to through away your club flyers, you can be sure it is as good as
getting them into the trash can, the way a flyer gets out effectively, is by
hiring someone that you believe will care about you or your business, that has
at least a little bit of knowledge about your services so in case someone asks
a question on the spot, they will know what to answer, good physical appearance
is a must, as people don’t like to be approached by bad looking or smelling
guys and the list goes on and on about little things that will help your flyer
to spread the voice and get you the results you are looking for.
Online Marketing Choices
In the
other hand, if you decided to buy some online credits for your marketing
efforts, you might get disappointed on the return of your investment if you
don’t know how to do it the right way.
Google
AdSense, Yahoo Market and many other pay per click marketers online are one of
the easiest way to try the retention of your business and ads online, for a
deeper approach you may go with SEO (Search Engine Optimization) but for now
let’s stay with the practical pay per click choice, marketers often use these
ads to promote your website directly which has fewer return than what we are
about to recommend you.
Promote Your Local Page
Google
Places and Yahoo Places are very popular for GPS directory inclusion of your
business, what people still don’t know is that promoting your local place page
locally is much cheaper than promoting your website directly, also the return
and customer action percentage is bigger too. Someone searching for a product
or service will trust more a local place ad vs a particular website ad that
could be business based in another country.
Include a Coupon
Many local
places are now allowing business owners to include coupons and discount codes
as promotion and call to action incentive to the visitor. Don’t forget to add
yours while creating the page or the local listing ad.
